Tonight, Jay Z’s video for “Picasso Baby”, off his twelfth studio album, Magna Carta Holy Grail, premiered on HBO. As previously reported, the video was filmed during a six-hour shoot at the Pace Gallery in New York City, which included appearances from directors Judd Apatow and Jim Jarmusch, actors Alan Cumming and Rosie Perez, and artists George Condo and Marina Abramovic, among others.
The 11-minute video was directed by Mark Romanek (who also did “99 Problems”). An invitation for the film shoot said the video would represent a “cross section of the New York art and cultural world” and that the performance would be “experimental and collaborative,” as well as a nod to rap’s “history with endurance.” Jay was reportedly inspired by Abramovic’s recent MoMA exhibition Marina Abramovi?: The Artist Is Present, where she sat at the museum’s atrium for two straight months.
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